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News Item

TAITO Makes Longterm Commitment to OpenFeint and DeNA Partnership

SPACE INVADERS INFINITY GENE LITE Coming With OpenFeint to AppStore Today

LONDON -- (Marketwire) -- 01/19/10 -- MOBILE GAMES FORUM -- Aurora Feint Inc., developer of OpenFeint(TM), the leading social gaming platform for the iPhone® with over 8.5 million players, announced that TAITO Corporation, a major Japanese game developer and one of DeNA's key partners in the gaming industry, has agreed to use OpenFeint in their game line up.

"TAITO is a major player in the mobile gaming space," said Jason Citron, founder and CEO of Aurora Feint. "Their endorsement of the OpenFeint platform is fantastic and we look forward to a long term partnership with them."

"OpenFeint possesses exactly the sort of features we are looking for in an iPhone-based social gaming platform and also benefits from an impressive user base. We have great expectations for DeNA's strategic investment in Aurora Feint and look forward to future developments," said Akihito Shoji, senior general manager of TAITO's ON!AIR Business Division. "We've found OpenFeint to be a good match for TAITO's iPhone games, providing millions of players worldwide with an additional dimension of fun and enhancing an already solid line-up of titles. We've incorporated OpenFeint into SPACE INVADERS® and now SPACE INVADERS INFINITY GENE(TM), with BUST-A-MOVE® and ARKANOID®, soon to follow."

TAITO

TAITO Corporation (TAITO) is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. With headquarters in Tokyo, Japan, TAITO operates core businesses such as game arcade operations, coin-operated game machines, and mobile phone content services. A seminal part of gaming history, TAITO caused a worldwide sensation with its arcade legend, SPACE INVADERS, and developed such fan favorites as EXIT(TM) and ARKANOID. Today, TAITO continues to thrill game lovers of all generations by offering both classic and new family-oriented titles on the latest gaming platforms. TAITO delivers a wide range of entertainment experiences with the goal of providing consumers with fresh surprises and new discoveries.

OPENFEINT

OpenFeint, the leading social gaming platform for the iPhone with over 750 games live and over 4,000 registered application developers, has become the defacto choice for many game developers and publishers entering the social gaming space on the iPhone. OpenFeint combines the kind of capabilities that the Facebook application platform offers social game developers, with the kind of capabilities that Xbox® Live offers to console game developers in a simple, easily integrated open source client connected to a proven, scalable cloud based service. In addition to leader boards, achievements, lobbies and a friend network including Facebook and Twitter integration, developers also get access to cross promotion and social discovery capabilities.

DeNA

An innovator in the mobile space, DeNA connects millions of people in Japan with its fastest-growing virtual social networking service, Mobage-town. Driven by high quality games with 250 titles including flash-based casual games and MMORPG's, Mobage-town has achieved over 70% penetration rate among high teens and its sticky users access over 1 billion page views daily. The mobile site has also enhanced communications among its 15M+ users with avatars and social networking service, user generated messaging and information services. Since its inception, the company has expanded its business model to include Social Networks, Ad Networks, e-commerce and other new services. Headquartered in Tokyo, DeNA made IPO in 2005 and is now publicly traded in the 1st section of Tokyo Stock Exchange.

Note: Aurora Feint(TM) is a trademark of Aurora Feint Inc., Apple, iPhone® and AppStore(TM) are trademarks of Apple Computer, DeNA and Mobage-town are trademarks of DeNA Corporation, Facebook is a trademark of Facebook, and Xbox® Live is a trademark of Microsoft Corporation. SPACE INVADERS, SPACE INVADERS INFINITY GENE, EXIT, BUST-A-MOVE, ARKANOID, TAITO and the TAITO logo are trademarks or registered trademarks of TAITO Corporation in the United States and/or other countries.

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