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YouTube Stars Chelsea Briggs, Alexandrea Garza, and Meghan Rienks to Star in BRIDES Live Wedding Episodic Series

YouTube Stars Join BRIDES Editors to Help Create a Celebrity-Style Wedding for One Lucky Couple

NEW YORK, NY -- (Marketwired) -- 06/02/15 -- Today, Michelle Myers, publisher and chief revenue officer of BRIDES, and Keija Minor, editor in chief of BRIDES -- the country's top bridal brand -- announced that YouTube stars Chelsea Briggs, Alexandrea Garza, and Meghan Rienks will star in the BRIDES Live Wedding episodic series. The series will follow one lucky couple as they prepare for an unforgettable wedding experience, curated by BRIDES and voted on by the public. BRIDES, published by Condé Nast, created BRIDES Live Wedding® to give people across the country the chance to help plan a wedding for one lucky couple. Culminating in the couple's wedding, the series will be hosted by Chelsea Briggs and will feature Alexandrea Garza helping the couple with planning details and Meghan Rienks providing beauty tips and tricks to help the bride look and feel her best on when she says "I do."

In 2014, BRIDES Live Wedding expanded from a live event into an episodic series, and this year the program continues to evolve as these celebrated YouTube personalities join the production. The BRIDES Live Wedding episodic series garnered over 6 million views in 2014. This year, BRIDES will partner with Collective Digital Studio (CDS), a leading multi-platform digital entertainment company, on the production of the series. CDS is best known for producing the hit digital series Video Game High School and works with many of YouTube's top style influencers, including Chelsea Briggs, Alexandrea Garza, and Meghan Rienks, who have a combined total of more than 3 million subscribers on YouTube.

"We are thrilled to welcome YouTube stars Chelsea Briggs, Alexandrea Garza, and Meghan Rienks to the BRIDES Live Wedding family," said Michelle Myers. "The episodic series has become the cornerstone of this program, and it was a natural progression to incorporate some of the biggest YouTube personalities."

"Our audience is spending a significant amount of time on YouTube, and many already follow YouTube stars Chelsea Briggs, Alexandrea Garza, and Meghan Rienks," said Keija Minor. "By incorporating them into the series, we are able to speak to our audience with trusted voices, further enhancing the full experience of BRIDES Live Wedding."

BRIDES has secured sponsors to own exclusive rights to categories of BRIDES Live Wedding. The BRIDES editorial team will curate looks, themes, honeymoon destinations, and more and put them to a public vote. Categories and sponsors include:

  • Wedding gown by David's Bridal
  • Beauty by Mary Kay
  • Venue and honeymoon by Sandals
  • Bridesmaids' dresses by Gather & Gown
  • Menswear by Men's Warehouse
  • Official airline partner Delta Airlines

Carlo's Bake Shop, home to Buddy the Cake Boss, will create a one-of-a-kind cake for the couple's wedding day and Gartner Studios will provide invitations from the BRIDES collection.

With every vote, BRIDES will donate funds to the winning couple's charity of choice. The wedding will be held on June 14, 2015, at the majestic beachfront oasis, Sandals Whitehouse European Village & Spa in Jamaica. Viewers can follow the BRIDES Live Wedding® series culminating with the winning couple's wedding on Brides.com.

For more information, please visit Brides.com.

About BRIDES

In 80 years of publication, BRIDES, published by Condé Nast, has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bimonthly publication that reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as a budget tracker, wedding to-do list, inspiration boards, and more. BRIDES is available digitally for the iPad and seven-inch tablets and through the popular BRIDES Wedding Genius app. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.

Facebook.com/Brides| Twitter.com/Brides| Pinterest.com/Brides| Plus.google.com/+brides| Instagram.com/Brides|

About David's Bridal

Known for outstanding value, fashionable designs and the ease of one-stop shopping, one out of every three brides in the U.S chooses to walk down the aisle in a gown from David's Bridal. With more than 60 years of experience dressing women for all of life's special occasions, David's Bridal has stores located in the US, Canada, UK and Puerto Rico offering an extensive selection of gowns and dresses in her size in a variety of silhouettes and styles. To learn more about David's Bridal, visit www.davidsbridal.com and connect on social media through Pinterest, Instagram, Facebook and Twitter.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.5 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what you love by connecting with a Mary Kay Independent Beauty Consultant in your area at marykay.com.

About Sandals Resorts

Sandals Resorts offers two people in love with the most romantic, Luxury-Included® vacation experience in the Caribbean. With 15 stunning beachfront settings in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados and Grenada, Sandals Resorts offers more quality inclusions than any other resort company on the planet. Signature Love Nest suites for the ultimate in privacy and service; butlers trained by the English Guild of Professional Butlers; Red Lane Spa®; Discovery Dining, ensuring top-shelf liquor, premium wines and gourmet specialty restaurants; Aqua Centers with expert PADI® certification and training; fast Wi-Fi from beach to bedroom and WeddingMoons®, for dream destination weddings are all Sandals Resorts exclusives. Sandals Resorts is part of family-owned Sandals Resorts International (SRI), which includes Beaches Resorts and is the Caribbean's leading all-inclusive resort company. For more information about the Sandals Resorts Luxury Included® difference, visit www.sandals.com.

About Gather & Gown

Gather & Gown is the new online destination for today's bridal party, combining great style, leading retail technology, and community. Some wedding traditions are worth changing, like having to wait weeks or months for your dress to arrive, special order fees, and buying a dress you will probably never wear again. We make it easier than ever to find the perfect dress for the wedding and beyond by offering an in-stock assortment of top-quality dresses priced $99 to $200, with free shipping and returns and a social approach to shopping online.

About Collective Digital Studio
Collective Digital Studio (CDS) is a multi-platform digital entertainment company that develops, produces and distributes original entertainment programming. It manages one of the leading YouTube multichannel networks with over 1,000 channels delivering more than 1.5 billion views a month. Founded in 2011, CDS is distinguished for its ability to produce, distribute and market intellectual property across digital and traditional platforms, having pioneered the distribution of premium digital content to television. The company is best known for producing hit web series Video Game High School as well as TV shows for Epic Meal Time and FЯED. CDS boasts an unparalleled track record for delivering highly successful branded content initiatives for Fortune 200 brands, including Verizon, Dodge, Estee Lauder, Unilever, Procter & Gamble, Toyota, Sony PlayStation, and many more. Headquartered in Los Angeles, CDS also has offices in New York, Detroit, San Francisco and Toronto.

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