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PlayFirst Offers Playground SDK(TM) to Casual Game Developers and Launches $100,000 Award Program

PlayFirst Offers Playground SDK(TM) to Casual Game Developers and Launches $100,000 Award Program

SAN FRANCISCO, March 6 /PRNewswire/ -- PlayFirst, a leading publisher of casual games, today announced that it has opened access to its popular game development framework, Playground SDK(TM), to accelerate the market growth of casual games. Playground SDK is designed to simplify the game creation process and maximize the market success of a casual game. Created by casual game developers for casual game developers, the framework has already been used to create over a dozen popular casual games, including the hit sequels in the Diner Dash(TM) series. Previously available to developers working exclusively with PlayFirst, Playground is now available to developers worldwide* at .

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"Playground has enabled us to focus on making a great game, not on making a great game platform," said Jon Blossom, Big Splash Games. "I've been impressed with its design and implementation, and having the Playground team behind us has effectively doubled our programming staff."

Playground-built games reach millions of consumers on 500 sites in 35 countries worldwide. With robust localization and universal deployment features, Playground games are quickly and easily translated to multiple languages and ported to the Web or Mac in a matter of hours or days -- not weeks. The framework currently supports PC, Mac and portal-specific Active X ports, with new platforms in the works.

"RealNetworks' Zylom game studio localizes eight titles a month, and we deal with games on just about every framework out there," said Erik Goosens, Vice President, RealNetworks/Zylom. "Using PlayFirst's Playground SDK saves our engineers numerous hours, allowing the games to reach international customers faster. Diner Dash: Flo on the Go was live on our network in record time."

Developers: Earn Cash with Developer Dash

While the casual games industry continues to grow at an explosive rate, many independent developers are just starting out, deciding to leave a big corporate job, or worrying about finances while trying to design that next big hit. In response to these challenges, PlayFirst is launching Developer Dash, a new developer funding program that will distribute up to $100,000 in cash to encourage independent developers to create new and innovative games.

PlayFirst may choose one, two, ten or hundreds of games to qualify for Developer Dash funds. There is also absolutely no requirement for developers to publish or distribute their game with PlayFirst to participate in the program. To be eligible, developers must simply download Playground SDK and submit a game prototype that meets the following criteria:

o Built in Playground SDK o Commercially viable casual game (i.e., no offensive themes, gratuitous violence) o Submitted to PlayFirst in 2007

To learn more about joining the Developer Dash program, please visit .

About PlayFirst, Inc.

PlayFirst is a leading publisher of highly-original games made for casual gamers wherever they play. Committed to fostering creativity, PlayFirst works with talented internal and external developers to bring innovative games to multiple platforms, including PC, Mac, mobile and handheld. PlayFirst's portfolio of games includes the top-selling hit Diner Dash, which has more than 200 million plays worldwide. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. For more information visit .

NOTE: PlayFirst, the PlayFirst logo, Playground SDK, and Diner Dash are trademarks of PlayFirst, Inc. PlayFirst, the PlayFirst logo, and Diner Dash are registered trademarks in the U.S. All other trademarks are the property of their respective owners.

* Playground SDK is subject to license agreement which contains restrictions on use; use outside of the United States is subject to compliance with applicable export control laws.

Developer Dash: PlayFirst may modify or cancel the program at its sole discretion at any time. PlayFirst is not obligated to award any of the $100,000; amount awarded depends on number and quality of prototypes submitted. Details and requirements at

PlayFirst, Inc.

CONTACT: Kirem Marnett of PlayFirst, Inc., +1-415-874-2665, or
[email protected]; or Dana O'Neill of Bite Communications, +1-415-365-0378,
or [email protected], for PlayFirst, Inc.

Web site:

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